Creating a Residential Mailing List

The following questions are designed to guide your thought process to create a targeted mailing list:

1. How many pieces will be mailed and in what intervals?

2. What is the purpose of the mailing?

3. What is the geographic reach of the mailing?

   1. In state

   2. Out of state

   3. A specific zip code

   4. County wide

   5. Saturate a neigborhood

   6. Within a Radius

4. To whom are you mailing?

   1. Males

   2. Females

   3. Families

   4. Homes worth at least $150,000

   5. Incomes over $70,000

   6. People with homes older than 5 years

   7. View all available Demographics

The answers will determine which selection criteria should be used to generate your list. The number of criteria used to create your list has no bearing on the cost. Cost is dictated by the type of fields delivered in the output list.

Available Output Formats

Microsoft Word, Excel, or Access; Comma Separated (.csv); Tab Delimited (.txt)

List Delivery

All lists are delivered via email. Lists can be burned to a CD for an additional $20

Geographic Radius Search

A radius search produces records within a specific mile radius around a center location. Radius marketing is most effective for local businesses and services whose core clientele reside within a specific distance from their base of operations.

To start, we need the Latitude and Longitude of the center location. Use Maporama to find the Latitude and Longitude of an address. On the Maporama home page, select USA as the country, enter the address, and click "go." The Latitude and Longitude will be in the bottom left-hand corner under the "Information" title bar.

Download Google Earth to find the Lat & Lon for locations without a proper address, such as an intersection.

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Household Demographics

Congressional District
Home Value
Household Composition
Income
Language
Latitude and Longitude
Marital Status
Number of Vehicles
Occupation
Number & Age of Children in a household
Number & Age of Adults in a household
Presence of Credit Card
Renter/Owner
Time Zone
Value of Residence
Years at Residence

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Household Composition

• Male & Female married with children

• Male & Female married no children

• One Male, one Female, with children, martial status unknown

• One Male, one Female, marital status unknown

• Male household, one or more persons with children

• Male household with one or more persons

• Female household, one or more persons with children

• Female household with one or more persons

• Two or more persons, gender unknown with children

• Two or more persons, gender unknown

• One Male with children

• One Male no children

• One Female with children

• One Female no children

• One person with children, gender unknown

• One person no children, gender unknown

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Call for a Free Count today! (240) 243-4457

Contact us at (240) 243-4457 ext 121 for all questions regarding file formats, welcome letters, demographic selects, and prices. All lists are sent via email or through our secure site. ILS accepts Visa, MasterCard, and Discover.

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