Targeted Marketing

The following questions are designed to guide your thought process to create a targeted mailing list:

1. How many pieces will be mailed and in what intervals?

2. What is the purpose of the mailing?

3. What is the geographic reach of the mailing?

   1. In state

   2. Out of state

   3. A specific zip code

   4. County wide

   5. Saturate a neigborhood

   6. Within a Radius

4. To whom are you mailing?

   1. Males

   2. Females

   3. Families

   4. Homes worth at least $150,000

   5. Incomes over $70,000

   6. People with homes older than 5 years

   7. Years in Business

   8. Annual Sales Volume

   9. Employee Size

The answers will determine which selection criteria should be used to generate your list. The number of criteria used to create your list has no bearing on the cost. Cost is dictated by the type of fields delivered in the output list.

Geographic Radius Search

A radius search produces records within a specific mile radius around a center location. Radius marketing is most effective for local businesses and services whose core clientele reside within a specific distance from their base of operations.

To start, we need the Latitude and Longitude of the center location. Use Maporama to find the Latitude and Longitude of an address. On the Maporama home page, select USA as the country, enter the address, and click "go." The Latitude and Longitude will be in the bottom left-hand corner under the "Information" title bar.

If you do not have a proper address, Google Earth displays the Lat & Lon for any location where you place your mouse pointer.

ANNUAL SALES VOLUME CATEGORIES

$1,000 - $499,999

$500,000 - $999,999

$1,000,000 - $2,499,999

$2,500,000 - $4,999,999

$5,000,000 - $9,999,999

$10,000,000 - $24,999,999

$25,000,000 - $49,999,999

$50,000,000 - $99,999,999

$100,000,000 - $499,999,999

$500,000,000 - $999,999,999

$1,000,000,000 +

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EMPLOYEE SIZE

1 to 4

5 to 9

10 to 19

20 to 49

50 to 99

100 to 249

250 to 499

500 to 999

1,000 to 4,999

5,000 to 9,999

10,000+

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Years In Business

Under a Year

1 Year

2 Years

3 to 5 Years

6 to 10 Years

Over 10 Years

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Call for a Free Count today! (240) 243-4457

Contact us at (240) 243-4457 ext 121 for all questions regarding file formats, file layouts, quotes, and free list counts. ILS accepts Visa, MasterCard, and Discover.

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