Creating a Business Mailing List

The following questions are designed to guide your thought process to create a targeted mailing list:

1. How many pieces will be mailed and in what intervals?

2. What is the purpose of the mailing?

3. What is the geographic reach of the mailing?

   1. In state

   2. Out of state

   3. County wide

   4. Within a Radius

    

4. To whom are you mailing?

   1. Specific SIC Code

   2. Years in Business

   3. Annual Sales Volume

   4. Employee Size

The answers will determine which selection criteria should be used to generate your list. The number of criteria used to create your list has no bearing on the cost. Cost is dictated by the type of fields delivered in the output list.

Available Output Formats

Microsoft Word, Excel, or Access; Comma Separated (.csv); Tab Delimited (.txt)

List Delivery

All lists are delivered via email. Lists can be burned to a CD for an additional $20

GEOGRAPHIC RADIUS SEARCH

A radius search produces records within a specific mile radius around a center location. Radius marketing is most effective for local businesses and services whose core clientele reside within a specific distance from their base of operations.

To start, we need the Latitude and Longitude of the center location. Use Maporama to find the Latitude and Longitude of an address. On the Maporama home page, select USA as the country, enter the address, and click "go." The Latitude and Longitude will be in the bottom left-hand corner under the "Information" title bar.

Download Google Earth to find the Lat & Lon for locations without a proper address, such as an intersection.

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ANNUAL SALES VOLUME CATEGORIES

$1,000 - $499,999

$500,000 - $999,999

$1,000,000 - $2,499,999

$2,500,000 - $4,999,999

$5,000,000 - $9,999,999

$10,000,000 - $24,999,999

$25,000,000 - $49,999,999

$50,000,000 - $99,999,999

$100,000,000 - $499,999,999

$500,000,000 - $999,999,999

$1,000,000,000 +

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EMPLOYEE SIZE

1 to 4

5 to 9

10 to 19

20 to 49

50 to 99

100 to 249

250 to 499

500 to 999

1,000 to 4,999

5,000 to 9,999

10,000+

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Years In Business

Under a Year

1 Year

2 Years

3 to 5 Years

6 to 10 Years

Over 10 Years

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Call Today for a Free Count! (240) 243-4457

Contact us at (240) 243-4457 ext 121 for all questions regarding file formats, welcome letters, demographic selects, and prices. All lists are sent via email or through our secure site. ILS accepts Visa, MasterCard, and Discover.

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